Do you always try to reduce complexity?

Last updated by Brady Stroud [SSW] about 1 month ago.See history

The human brain:

  1. Never searches for OR compares all options
  2. Prefers smaller sets of options (4 or less)
  3. Picks the first option that looks good enough
  4. Prefers a shorter option to a longer one
  5. Makes a compromise between speed and accuracy

It's important to keep these in mind when making design decisions or presenting data.

Our visual short term memory has a capacity of 4 items. So options are easier for our brain to digest when presented in sets of 4.

Figure: Good Example - Blocks of 4 or less menu items are easier for the brain to consume

Figure: Good Example - A great example of removing complexity

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