Do you have a Cheat Sheet for Google Ads?

Last updated by Brady Stroud [SSW] 17 days ago.See history

Here’s a little thing to keep in mind, as Google Ads has a limitation in characters. The Ads character limits are as follows:

  • Headline 1 – 30 Character Maximum
  • Headline 2 – 30 Character Maximum
  • Description Line – 90 Character Maximum
  • Display URL – 35 Character Maximum
  • Final URL – 1024 Character Maximum

Main Key metrics to follow (depending on your strategy):

  • CPC
  • CPA
  • CTR
  • Average position
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