Do you know how to Bid on Google Ads?

Last updated by Brady Stroud [SSW] 17 days ago.See history

Your focus when bidding is dependent on your campaign goal.

Focus points to consider:

  • Clicks – if you want people to visit your website
  • Impressions – if you’re looking into increasing brand visibility
  • Conversions – if you’d like a specific action on your website (e.g sale!)
  • Views – consider it for videos only
  • Engagements – looking for interactions with your ad? Clicks or calls would be the right answer (general clicks, calls, ask for directions, etc)
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