Do you follow image standard sizes on social media?

Last updated by Brady Stroud [SSW] 10 days ago.See history

For a better visual across all your social media accounts,, you should follow the standards that each platform requests.

They have variations of sizes according to the placement, for example, banner, profile icon or a post. If you are creating an image for an advertising campaign on Facebook, they will offer you a hand full of placement options, like news feed, Facebook marketplace, video feeds, right column and many others.

As all of them will have different specifications, so it’s best to check their support if you have any questions regarding this. Hootsuite is a reliable source, for example, check this guide: Social Media Image Sizes 2022: Cheat Sheet for Every Network. It is important to know this, as posting on social media with the correct dimensions impacts how engaging your posts will be.


On Twitter, we have the following variations for images:

  • Image post
  • Cover photo
  • Profile image


On Instagram, we can have a lot of variations if we use all their placements. See next:

  • Image post can now be a variation of a square, vertical or horizontal photo
  • Stories
  • Reels
  • Profile image


On Facebook, they have the following variations for images:

  • Image post
  • Images with Shared Links
  • Cover photo
  • Profile image
  • Facebook Stories post

Facebook Ads

Besides following the size of the images on Facebook Ads, you should also have limited text on images as there’s a better chance of your design or video getting approved more easily. If you need more information about Ads placement, check Facebook support for clarification.

  • News Feed Ads, Marketplace Ads and Messenger Ads
  • Collection Ads
  • Carousel Ads
  • In-Stream Video Ads
  • Search results
  • Stories (Instagram, Facebook and Messenger)

Figure: Good example – Images for ads on Facebook and Instagram consistent with company's branding guidelines and also with the traning sub-branding


LinkedIn is like Twitter and Facebook:

  • Business Profile image
  • Cover photo
  • Post image
  • LinkedIn stories post


On YouTube, you will find:

  • Profile image
  • Cover Photo
  • Video Thumbnail
  • Shorts
  • YouTube stories post


On TikTok they have the following variations for images:

  • Profile photo size: 20 x 20 pixels (minimum size to upload)
  • Cover photo for your TikTok video (ideal ratio is 1:1 or 9:16)
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