Do you know that you can quickly import your Google campaigns to your Microsoft Ads?

Last updated by Brady Stroud [SSW] 17 days ago.See history

If you use Google Ads to advertise on Google, and you would like to expand your advertising range, you might like to split your marketing budget to include other search engines like Microsoft Advertising (also known as Bing Ads). Fortunately, you don’t need to create new campaigns, they give you the option to import all of the campaigns from Google Ads into Microsoft Advertising so that you can run the same ads on both accounts. It’s an easy solution if you are looking for a wider reach.

Most items from Google Ads can be imported to Microsoft Ads the same way, although they recommend you check it a few items before you import your campaigns to make sure they are running as you expected.

If you are sure your campaigns are ready to go, you can also schedule Microsoft Ads to automatically import your changes from Google into their system on a certain day of the week.

Tip: Remember to untick the boxes that automatically import the budget. This is particularly important if you have a different budget for each platform, and will stop you accidentally overspending your budget.

Some important points to remember before using Microsoft Ads:

  • They charge in USD, not in AUD; so you might have to adjust your budget to the currency.
  • Remember to check your budget value right after importing your campaigns. They could have been transferred accidentally.

If you need further instructions, you can find more at Microsoft Ads support:

Msads Figure: Import Campaigns default selection will match your budget from Google

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