Marketing - Do you know the differences between Campaign and Quick Campaign in CRM 2013?

Last updated by Brady Stroud [SSW] about 1 month ago.See history

This picture shows a flowchart of Campaigns and Quick Campaigns in CRM 2013:

CampaignVSQuickCampaign
Figure: Campaign VS Quick Campaign flowchart.

A Campaign can extend over a long period of time, with potentially multiple different media types being used for a common purpose. It has extensive meta-data to both plan activities and then show reports on results. e.g.

  • A monthly newsletter
  • A flyer campaign
  • A cold-calling campaign

A Quick Campaign, however, is for a one-off distribution of emails to a targeted group of contacts. e.g.

  • Letting your local clients know about an upcoming event by email
Adam Cogan
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