Choosing the right keywords helps people discover your videos on YouTube. While broad keywords often have high search volume, they are also highly competitive. Targeting more specific, niche keywords gives your videos a better chance of ranking in search results.
To find the right keywords:
1. **Create a list of seed keywords **– Broad topics related to your content (for example: social media, LinkedIn marketing, content marketing, or for a fitness channel: fat loss, kettlebell workout, or cardio workout)
2. Enter each seed keyword into YouTube Search and note the suggested searches - These suggestions reflect what people are actively searching for
3. Evaluate the competition for each keyword - Look for keywords that have good search demand but relatively low competition
4. **Use a keyword research tool such as **TubeBuddy - Compare keyword search volume and competition
5. Choose and use the keywords that are relevant to your content
The goal is to find keywords with a good balance of search demand, relevance, and competition, giving your videos the best chance of reaching the right audience.