Do you know how to write a follow-up email after an outbound call?

Last updated by Tiago Araújo [SSW] about 3 years ago.See history

When sending a standardized follow-up email after an out-bound call, you should always try to tailor your email to each client.

If you don't then the client will ignore your email.

These are the 5 things that you should include in your follow-up email:

  1. Record what was said in the conversation including:

    • the projects they are working on
    • their priorities
    • the technologies they are interested in
  2. When you will call them back
  3. Other relevant answers to questions in the script you are using.
  4. A little footer, with a clear division to the 'spam'/'canned' text
  5. Indent the spam text

All this information is important as it gives the next salesperson who speaks to this person a good background on your interaction with them.

Figure: Bad Example - The next time you call you will NOT 'remember' any details of the client and have to start COLD again

Good Example: the next time you call you will be able to 'remember' plenty of details

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