From Google to AI: Your strategy with SEO has shifted
Over the last two decades, SEO has revolved around one question: “How do I rank higher on Google?”️
Before Google was popular, I was briefly the No. #1 search for Google ranking because I'd written a page "Rules to Better Google Ranking".
After years of Google dominating information search, new AI tools like ChatGPT, Copilot, and Claude are increasingly becoming the go-to sources for finding information. This shift signals a serious threat to Google’s long-standing dominance in the search space.
Since people are increasingly asking language models for answers instead of searching the web themselves, that means your content isn't just competing for clicks on Google, it's competing to even be seen by an AI.
This shift has sparked a new term, "LLM Optimization" (LLMO), a new set of best practices that help AI models discover, understand, and cite your content.
Shaving the Yak with AI ➡️ Devs want specs, Product Owners want speed | Adam Cogan
Struggling with vague specs and frustrated devs? In this talk, Adam Cogan shows how AI tools like YakShaver and Loom bring harmony to the eternal tug-of-war between Product Owners and Developers—automating backlog refinement and transforming messy conversations into ready-to-go work items. Watch a live AI demo and discover how Microsoft Teams, Whisper, and GPT-4o work together to bring clarity, speed, and balance to your team.
SSW's Chatbot Experts: A New Era of Customer Service
Why SSW?
We're not just implementers; we're innovators. Through countless hours of implementing custom AI solutions, we've become experts at training, fine-tuning, and refining them for personalized needs.
There will be something for everyone. Experienced AI developers can share ideas with other experienced developers. If you’re a beginner then there’s plenty to learn on the day.
If you’ve never played with AI or ML before it would be good to do a little bit of learning before the day but all experience levels are welcome.
SSW’s comprehensive .NET course covers everything from the latest .NET open-source cross-platform framework. Our modules include RESTful API creation with ASP.NET Core, data access with Entity Framework Core, web UI with Blazor and more.
This course will set you up for success in modern enterprise development.
🚀 Next.js + Git-Based CMS: Open Source High-Performance Content Management
TinaCMS is redefining content management with its open source Git-backed, headless CMS approach. In this talk, we’ll dive into customizing a high-performance Next.js site to build a fully editable company landing page. You’ll learn how to customize components, structure content models, and integrate external data sources for a seamless editorial experience.
We’ll explore best practices for managing dynamic content while keeping performance and maintainability in mind. Expect a hands-on demo showcasing real-time editing and API-driven content management. Whether you’re a developer, content creator, or business owner, this session will show you how to unlock the full potential of TinaCMS.
Matt Matt Wicks is a Solution Architect at SSW and leads the Newcastle office. A certified Scrum Master, Octopus Insider, and GitHub accredited, Matt has been building smart solutions with the Microsoft stack since .NET 2 was still in Beta. Passionate about Clean Architecture and DevOps, he’s a vocal contributor to the tech community through his blog and social platforms.
Senior .NET & Azure Engineer SSW Melbourne | Sydney
We are currently seeking an experienced Azure Expert (Cloud Solution Architect) to join our team in Melbourne
In this role, you will need superior communication skills and a proven track record in designing and implementing cloud-based solutions using Microsoft Azure technologies, as well as production-ready web solutions using .NET technologies.
Senior .NET Developer Melbourne SSW Melbourne | Sydney
We are looking for a Senior .NET Developer to join our Melbourne team!
This role requires great communication skills and solid experience in delivering production-ready web solutions. Further, we encourage you to take ownership of your relationship with clients and build meaningful connections, think critically, and create the right solution for the right job.
