Do you use personalized video thumbnails?

Last updated by Geordie Robinson [SSW] 9 months ago.See history

Thumbnails are a great way of telling your (potential) viewers what your video is about and why they should watch it. It is therefore important that these stand out from the others.

A thumbnail can draw attention by:

YouTube offers resources to create better custom thumbnails including image size and resolution, policies, etc.

Creating a visual identity

Establishing a unique visual style for thumbnails is great for grouping similar videos together and encouraging click-throughs. This has the added benefit of increasing brand recognition and strengthening the connection between grouped content.

custom thumbnails bad
Figure: Bad example - Automatically generated thumbnails are not engaging and inconsistent

custom thumbnails good
Figure: Good example - Consistent thumbnail styles elevate branding and helps viewers identify similar content

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