BUILD ONCE, DEPLOY ANYWHERE
Capitalize on the high flexibility of Microsoft SQL Server, once the database is built, it could be deployed to many different platforms, such as in the cloud servers, on premises, and to edge devices without changing the original database.
BUILT-IN INTELLIGENCE
There is a built-in intelligence called "Azure" inside Microsoft SQL Server. It makes building intelligent applications become much easier for developers. Take advantage of a rich set of cognitive APIs to easily build new experiences into your applications for human-like intelligences.
POWERFUL SECURITY FEATURES
The Microsoft SQL Server uses policy-based management to detect security policies that are non-compliant. This feature allows only authorized personnel access to the database. Even better, all security audits and events can be written to log files automatically.
ENHANCED PERFORMANCE
With the built-in transparent data compression and encryption features, the developers do not need to modify or change their programs to encrypt data. Meanwhile, the Microsoft SQL Server also has efficient access control and permission management tools so that the performance of data collection is much better than that of many other database management systems.
Have a look at Rules to Better SQL Databases - Developers