EstateMaster Case Study
A fluid website based on CRM and SalesForce
EstateMaster develop a suite of powerful, flexible and easy-to-use property development, valuation and investment software packages, designed from the ground up by property professionals for property professionals.
Challenge
EstateMaster wanted a good looking website, based upon a CMS so their marketing people could manage content. A dynamic client area was also needed, allowing clients to login and manage software licenses. A shopping cart was also required, allowing clients to purchase software products, pay for and generate license keys.
Figure: EstateMaster Website Homepage
Integration
The website is heavily integrated with Salesforce, which contains EstateMaster's products and pricing data, along with custom invoicing processes which needed to be maintained. A process was created that refreshed products and pricing on a nightly basis, ensuring the website remained responsive while people were browsing. Additionally, a custom Salesforce authentication provider was created with controls allowing clients to view and edit license details directly into the license server.
Figure: EstateMaster Website Integration with CRM and SalesForce
Results
The estatemaster.com website has been released and is live to the public. Both the client and the development team were very satisfied with such a fluid website that is based upon the CRM and SalesForce.
